Ramoji Rao: The End of an Era

Condolences have been pouring from leaders all across the political spectrum and people from all walks of life.

The Passing of an Iconic Legend

Ramoji Rao, the legendary media baron and founder of the Ramoji Group, passed away at the age of 87 in the early hours of the morning on Saturday, June 8, 2024, while undergoing treatment at a hospital in Hyderabad. His demise marks the end of an era in the Telugu media and entertainment industry, leaving behind a legacy that has transformed the landscape of journalism and cinema in India.

Humble Beginnings to Unparalleled Success

Born on November 16, 1936, in Pedaparupudi village of Krishna District, Andhra Pradesh, Ramoji Rao hailed from an agricultural family. Despite his humble beginnings, he rose to become a successful businessman, journalist, film producer, and media entrepreneur. His journey is a testament to his relentless determination and visionary outlook.

The Birth of Eenadu and Media Empire Expansion

Ramoji Rao's foray into the media industry began with the launch of Eenadu, a Telugu newspaper that grew to become one of the most widely circulated dailies in the country. Building on this success, he expanded his media empire with the ETV Network, a group of television channels catering to various regional languages. His ventures set new standards in regional media, influencing the way news and entertainment were consumed.

Ramoji Film City: A Global Landmark

One of Ramoji Rao’s most iconic ventures was the establishment of Ramoji Film City in 1996, which is recognized as the world's largest integrated film studio complex. Spread across 2,000 acres, it has served as a shooting location for numerous films and television shows, attracting filmmakers from around the globe and contributing significantly to the Indian film industry.

Contributions to Telugu Cinema

As a film producer, Ramoji Rao made significant contributions to Telugu cinema. Under his banner Ushakiran Movies, he produced notable films such as Pratighatana (1985), Mayuri (1985), Srivariki Premalekha (1984), and Nuvve Kavali (2000). His productions were critically acclaimed and commercially successful, earning him four Filmfare Awards South, five Nandi Awards, and the National Film Award for Best Feature Film in Telugu.

Recognitions and Honours

In recognition of his contributions to journalism, literature, and education, Ramoji Rao was conferred with the Padma Vibhushan, India's second-highest civilian award, in 2016. This honour reflected his impact not only in the media industry but also in the broader cultural and educational landscape of India.

Diverse Business Interests

Beyond media, Ramoji Rao had diverse business interests. The Ramoji Group owns Margadarsi Chit Fund, Dolphin Group of Hotels, Priya Foods, and Kalanjali shopping mall, among others. His business acumen and strategic investments built a vast empire valued at several thousand crores, yet he remained modest and away from the limelight of the richest Telugu people.

Personal Life and Legacy

Ramoji Rao is survived by his wife, Rama Devi, and his eldest son, Cherukuri Kiron. His younger son, Cherukuri Suman, had passed away in 2012. Cherukuri Vijayeswari, the wife of the late Suman, also holds key positions in several Ramoji Group companies. The family continues to uphold the values and vision of Ramoji Rao, ensuring his legacy lives on.

Condolences Pour In for the Telugu Icon

Condolences for the passing of media baron Ramoji Rao have been pouring in from several prominent figures, reflecting the profound impact he had on Indian media and cinema. Prime Minister-designate Narendra Modi expressed his sadness, calling Ramoji Rao a "visionary who revolutionized Indian media" and acknowledging his "rich contributions" to journalism and the film industry. Former Vice President M. Venkaiah Naidu conveyed his deep sorrow, stating that "Shri Ramoji Rao was more than an institution-builder; he was an institution in himself."

Congress President Mallikarjun Kharge offered his "deepest condolences," recognising Ramoji Rao as a "visionary who transformed Indian media and made significant contributions to the field of cinema and journalism." Telugu Desam Party (TDP) chief and Andhra Pradesh CM-designate Chandrababu Naidu paid tribute to Rao, reflecting on his long association with the media stalwart and calling his death "a great loss not only for the Telugu people but for the country as well." Many others from all walks of life have also condoled the passing of the highly respected Telugu icon, highlighting the widespread admiration and respect Ramoji Rao garnered throughout his illustrious career.

Funeral

Although the exact time and date of Ramoji Rao's funeral have not been announced, it is likely to be held at Ramoji Film City, near Hyderabad where his son Cherukuri Suman's funeral took place in 2012.

An Everlasting Legacy

The legacy of Ramoji Rao extends far beyond his business achievements. He will be remembered as a visionary who transformed the face of Telugu media and entertainment. His innovative spirit and unwavering commitment to excellence have left an indelible mark on the industry. His passing is a profound loss, but his contributions will continue to inspire future generations of media entrepreneurs.

Ramoji Rao’s journey from a small village to becoming a media mogul is an inspiring saga of vision, perseverance, and success. His life’s work stands as a monumental contribution to Indian journalism and cinema, ensuring his name will be remembered with respect and admiration for years to come, especially in the collective Telugu psyche, both within India and abroad.

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